Ownership
I take work from an ambiguous starting point to a shipped outcome, aligning partners and staying close to the details through launch.
Hello,
I'm Ashley.
I'm a product designer who enjoys turning ambiguous, systemic problems into experiences that feel clear, useful, and human. My background in industrial design still shapes how I think about materials, motion, and how things behave—not just how they look.
Day job
I'm currently a UX Designer II at Amazon, working across employee growth, AI-assisted workflows, and enterprise systems. Before that, I led product design for a Series A AI tutoring platform at AskSia.AI. My path into product design also includes two Amazon internships and Tencent.
Out of office
I'm usually crocheting, baking cream puffs, collecting tiny surprises, or testing a new tool by making something slightly strange with it. I also enjoy traveling and turning everyday observations into small product experiments.
My super powers
Design speed
I move quickly without skipping the thinking—exploring broadly, prototyping early, and focusing the team on the strongest direction.
Storytelling
I turn complex systems and product decisions into clear narratives that help teams understand the why, align, and move forward.
Structure in ambiguity
I find the structure beneath messy problems, then turn it into a path teams and customers can navigate with confidence.
Featured in
2025
3 UX Designers Sharing Tips and Work
Figma · Talk
2023
Application Tips for Landing UX Design Internships
IDSA · Talk
2023
MINI SYNTH Collaboration with MIT, Samsung & YSAT
RISD School News · Article
2022
Three UX Design Summer Interns Share Their Work
Art Chinese Student and Scholar Association · Talk
Experience
Full resumeAmazon
UX Designer
Started Aug 2024UX Designer II
Promoted · CurrentDesigning employee growth, onboarding, and AI-assisted enterprise workflows at global scale.
Enterprise UXAI workflows
Aug 2024 — Present
AskSia.AI
UX Designer
Led end-to-end product design for a Series A AI tutoring platform, from launch through growth.
0 to 1AI education
Dec 2023 — Jul 2024
Internships
Amazon
UX Design Intern
Shipped B2B workflows and reusable design-system patterns.
B2BDesign systems
Jun 2023 — Sep 2023
Amazon
UX Design Intern
Designed employee-facing experiences and partnered with product and engineering through delivery.
Enterprise UXProduct design
Jun 2022 — Sep 2022
Tencent
Design Intern
Worked across product, brand, and learning experiences.
ProductBrand
Jun 2021 — Aug 2021
Awards
2023
NASA SUITS Finalist & Best Design Award
Selected as one of five finalist teams from more than 100 university teams nationwide and presented the project at NASA in Texas.
2021
Apple WWDC Swift Student Challenge Winner
Selected as one of 500 winners worldwide for an Apple-funded student scholarship.
2020
Apple WWDC Swift Student Challenge Winner
Selected as one of 500 winners worldwide for an Apple-funded student scholarship.
Education
2020—2024
Rhode Island School of Design
BFA in Industrial Design
Front-end coursework at Brown UniversityContent creation
I share what I learn while I build.
Outside of product work, I create short-form content about design, AI tools, and everyday making. It gives me another way to practice storytelling, translate complex ideas, and stay close to the people I design for.
DesignAI & toolsLifestyle
A few of my favorite things
Songs, games, and movies